{"id":144607,"date":"2025-08-21T17:09:54","date_gmt":"2025-08-21T17:09:54","guid":{"rendered":"https:\/\/asianvolleyball.net\/new\/?p=144607"},"modified":"2025-08-21T17:12:16","modified_gmt":"2025-08-21T17:12:16","slug":"vnl-2025-smashes-broadcast-records-across-key-markets","status":"publish","type":"post","link":"https:\/\/asianvolleyball.net\/new\/vnl-2025-smashes-broadcast-records-across-key-markets\/","title":{"rendered":"VNL 2025 SMASHES BROADCAST RECORDS ACROSS KEY MARKETS"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p><strong>Volleyball is capturing the attention and imagination of fans across the globe at an unprecedented scale<\/strong><\/p>\n<p>The Volleyball Nations League (VNL) 2025 has showcased unprecedented levels of success, with record-breaking audiences and expanded coverage driving volleyball to new levels of popularity in key markets, including: Brazil, Poland and T\u00fcrkiye. The latest figures highlight the competition\u2019s rapid growth and confirm volleyball\u2019s position among the most-watched live sports worldwide.<\/p>\n<p>In Brazil, enthusiasm for the VNL reached some of its highest levels ever. More than 666 hours of dedicated coverage aired in 2025, a 24% increase from the previous year, and 16% of the national TV panel population \u2013 some 11.1 million people \u2013 tuned in to watch the action.<\/p>\n<p>Additionally, since 2022, the VNL has attracted 12.4 million new viewers in the country, underlining its expanding footprint. The women\u2019s pool match between Brazil and Italy on Globo drew a live average audience of 2.7 million, making it the second most-watched sports broadcast of the year outside football. On pay TV, the VNL dominated the sports charts in Brazil, securing all of the top 10 live sports broadcasts in 2025. With an impressive weekly average cumulative audience of 1.6 million, volleyball outperformed other live major sports properties such as Formula 1 (F1), Wimbledon and the NBA.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-144609\" src=\"https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-300x169.jpeg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-300x169.jpeg 300w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-1024x576.jpeg 1024w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-768x432.jpeg 768w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-1536x864.jpeg 1536w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-2048x1152.jpeg 2048w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-580x326.jpeg 580w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-860x484.jpeg 860w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-1160x653.jpeg 1160w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-500x281.jpeg 500w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-800x450.jpeg 800w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-1280x720.jpeg 1280w, https:\/\/asianvolleyball.net\/new\/wp-content\/uploads\/2025\/08\/qkvncmbmu6tydbkm0ucg-1920x1080.jpeg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Poland also experienced a surge in viewership across the VNL. Just over 1,046 hours of dedicated VNL coverage were broadcast in Poland in 2025 \u2013 a 42% increase from 2024. The Men\u2019s Final between Poland and Italy proved historic, drawing a combined audience of 3.8 million across Polsat Sport 1 and free-to-air television. It marked the largest sports audience on Polsat Sport in a quarter of a century. Read more <a href=\"https:\/\/en.volleyballworld.com\/volleyball\/competitions\/volleyball-nations-league\/news\/vnl-2025-men-s-finals-deliver-polsat-sport-s-biggest-audience-in-25-years\">here<\/a>.<\/p>\n<p>Notably, eight of the ten biggest VNL audiences on Polsat over the last two years came from this year\u2019s edition. The competition\u2019s popularity far outpaced other live sports on the network, with a weekly average cumulative audience (5.3 million) higher than the Open Championship, F1, UFC and the NBA.<\/p>\n<p>In T\u00fcrkiye, coverage hours expanded by 63% compared to 2024, reaching nearly 400 hours. The women\u2019s pool match between T\u00fcrkiye and Czechia on TRT 1 achieved a live average audience of 1.1 million, a 35% jump from the country\u2019s highest figure the previous year. Across the season, the VNL attracted a weekly cumulative audience of 1.5 million, surpassing other major live sports properties such as the UEFA Women\u2019s Euros and Wimbledon.<\/p>\n<p>In key markets around the world, the VNL is not only breaking its own records but also outperforming some of the world\u2019s most established sports properties. Together, these results illustrate a powerful theme: volleyball is capturing the attention and imagination of fans across the globe at an unprecedented scale<\/p>\n<p>QUICK LINKS<\/p>\n<p>AVC Website: click <a href=\"http:\/\/www.asianvolleyball.net\">www.asianvolleyball.net<\/a><\/p>\n<p>AVC Facebook: click <a href=\"https:\/\/www.facebook.com\/avcasianvolleyball\">https:\/\/www.facebook.com\/avcasianvolleyball<\/a><\/p>\n<p>AVC Twitter: click: <a href=\"http:\/\/www.twitter.com\/AsianVolleyball\">www.twitter.com\/AsianVolleyball<\/a><\/p>\n<p>AVC Instagram: click: <a href=\"https:\/\/www.instagram.com\/avcvolley\/?hl=en\">https:\/\/www.instagram.com\/avcvolley\/?hl=en<\/a><\/p>\n<p>Mikasa Instagram: click: <a href=\"https:\/\/www.instagram.com\/mikasasports_official\">https:\/\/www.instagram.com\/mikasasports_official<\/a><\/p>\n<p>AVC Youtube: click: Asian Volleyball Confederation<\/p>\n<p>AVC WeChat: Asian Volleyball Confederation<\/p>\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volleyball is capturing the attention and imagination of fans across the globe at an unprecedented scale The Volleyball Nations League (VNL) 2025 has showcased unprecedented levels of success, with record-breaking&#8230;<\/p>\n","protected":false},"author":9,"featured_media":144608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"pgc_sgb_lightbox_settings":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[100,86],"tags":[],"class_list":["post-144607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slider","category-volleyball-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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