Record-breaking viewing figures in Poland, Italy and Türkiye mark a landmark year for the Volleyball Nations League
The 2025 Volleyball Nations League (VNL) Finals, held in Ningbo, China, recently crowned its champions and marked a landmark moment in the sport’s broadcasting history.
On 3 August, the Men’s Final between Poland and Italy secured a cumulative audience of 3.8 million – the highest ratings on Polsat Sport in over a quarter of a century (for the A4+ demographic), underlining the sport’s continued rise in popularity.
That momentum was reflected throughout the week. Finals week coverage of the Men’s VNL on Polish television reached an impressive weekly cumulative average audience of 8.9 million, continuing the huge surge seen earlier in the competition when viewing time across the VNL matches during the opening three weeks rose 166% compared with 2024.
The Men’s Finals also delivered outstanding results in other markets. In Italy, DAZN recorded cumulative initiated streams almost two and a half times last year’s total at the same stage. The Poland v Italy final alone drew a unique streaming audience over three times higher than Italy’s previous Men’s Finals best from 2024 (Italy v France quarter-final).
In Türkiye, the sport also reached new viewing heights. The Brazil v Poland semi-final represented a 32% increase on the country’s top figure at this stage in 2024 (Slovenia v Poland).
The VNL 2025 Finals showed that volleyball is experiencing a period of unprecedented popularity, which is only continuing. By breaking records that have stood for decades, the competition has reinforced its place as one of the most-watched and celebrated international sporting events of the year.
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