Bangkok, Thailand, August 6, 2025 – est Cola, a leading beverage brand under Thai Beverage Public Company Limited (ThaiBev), is making history in Thai volleyball as a Local Official Partner of the FIVB Volleyball Women’s World Championship Thailand 2025, scheduled to take place from August 22 to September 7, 2025.
For the first time in history, Thailand has been entrusted by the International Volleyball Federation (FIVB) to host this prestigious world-class tournament, which will feature 32 qualified national teams competing in a thrilling showcase of elite women’s volleyball. est Cola joins hands with the Thailand Volleyball Association (TVA), the Ministry of Tourism and Sports, PPTV HD 36, and AIS PLAY to ensure the tournament’s resounding success.
At the Official Presentation Ceremony of the Competition Support Fund (as pictured), Mr Thapana Sirivadhanabhakdi, Group Chief Executive Officer of Thai Beverage Public Company Limited, presented a THB 50 million (fifty million baht) sponsorship to TVA President Mr Somporn Chaibangyang to support the association’s operations and activities in organizing the championship to the highest international standards.
Also in attendance were Mr Shanrit Wongprasert, Honorary Life President of the Thailand Volleyball Association and Executive Director of the Asian Volleyball Confederation (AVC), TVA Secretary General Mr Nattapong Kesapan, Ms Thantip Sirinupong, Director of ThaiBev’s Community Development Program, and Mr Patrick Horatanachai, Vice President, Head of Corporate Affairs – Thailand, Thai Beverage Public Company Limited.
ThaiBev has been a long-standing supporter of Thai volleyball for more than three decades. Today, that legacy continues under the est Cola brand, now in its 13th year of partnership with the Thailand national team, with its logo proudly displayed on the players’ uniforms. Through this enduring support, est Cola has consistently inspired young athletes, nurtured passion, and united fans across the country in cheering for Team Thailand.
This commitment continues through the launch of the “Serve est, Cheer Thailand to be AWESOME” campaign, a dynamic call to action aimed at sparking excitement nationwide both inside and outside the competition venue. A wide range of special activities is set to engage fans and inspire the next generation of sports enthusiasts.
Among the highlights is the “Cheering Dance Contest,” inviting secondary school students to channel their energy into powerful and creative dance routines in support of Team Thailand. Teams of 8–10 members will compete for educational scholarships and exclusive prizes, with the top three winning teams earning the once-in-a-lifetime opportunity to perform live during the Pool Phase of the World Championship in front of a global audience.
Get ready to raise your voices and show your support for Team Thailand as the nation hosts the FIVB Volleyball Women’s World Championship Thailand 2025. Let’s make it AWESOME together!
QUICK LINKS
AVC Website: click www.asianvolleyball.net
AVC Facebook: click https://www.facebook.com/avcasianvolleyball
AVC Twitter: click: www.twitter.com/AsianVolleyball
AVC Instagram: click: https://www.instagram.com/avcvolley/?hl=en
Mikasa Instagram: click: https://www.instagram.com/mikasasports_official
AVC Youtube: click: Asian Volleyball Confederation
AVC WeChat: Asian Volleyball Confederation