Mizuno hails Volleyball World’s digital capabilities and event portfolio as key factors in successful partnership
Volleyball World has penned a multi-year partnership extension with leading Japanese sporting goods brand Mizuno after a highly successful 2022. The partnership will aim to grow the global reach of both brands while further connecting and engaging fans worldwide.
Mizuno has been a key part of Volleyball World’s growing portfolio of global partners since 2022, with the Japanese brand able to strengthen its position in the global market by connecting with the sport’s powerful, engaged community through Volleyball World’s extensive digital capabilities.
Meanwhile, Volleyball World’s strong portfolio of volleyball and beach volleyball events – which this year includes the Road to Paris 2024 Olympic Qualifiers, as well as premier annual international competitions like the Volleyball Nations League and Beach Pro Tour – is also highly valued by Mizuno for providing unique opportunities to engage volleyball fans globally. As part of the partnership, Mizuno will also supply sporting equipment for all Volleyball World and FIVB event personnel and officials.
Finn Taylor, Volleyball World CEO, commented: “Our overarching vision is bringing volleyball fans closer to the sport they love and facilitating its growth worldwide. Through our partnership with Mizuno, we aim to enhance the enjoyment of volleyball at all levels, empowering enthusiasts to fully experience and embrace the game. Together, we aspire to build a strong sense of community among the global volleyball audience, and we are proud to see our efforts reflected in the continued support of such a respected brand. We are grateful to Mizuno for sharing our vision and placing their trust in our shared mission.”
FIVB President Dr Ary S. Graça F° said: “Mizuno shares our passion for volleyball and has a long, rich history in the sport, supplying high-quality sporting goods that reflect the quality of volleyball. It has been fantastic to see the success of the partnership between Mizuno and Volleyball World, and we have seen both brands grow exponentially over the course of the last year by connecting with a global and engaged community of volleyball fans. I have no doubt that this partnership will continue to flourish in the years ahead.”
Osamu Sano, Mizuno Director & Managing Executive Officer, added: “Mizuno has long supported the promotion of volleyball globally through products and national team contracts. Last year, through our agreement with Volleyball World, we were able to establish new contacts with volleyball fans around the world, particularly through digital tools. We are delighted to be able to continue our work this year and beyond, not only to further enhance our brand presence, but I, as one of big fan of volleyball, also truly wish this sport’s attractivity to be found and be further appreciated among world’s sports fans.”
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