9 exclusive interviews with Visit Italy Web Radio, the official web radio of the VNL
Volleyball World is delighted to welcome the Italian National Tourist Board (ENIT) http://www.italia.it/en/home.html as the official presenting partner of the Volleyball Nations League (VNL) 2021, showcasing the importance of sport and tourism joining forces.
ENIT’s partnership with the VNL 2021, which is currently being held in Rimini, Italy, looks to showcase the direct relationship between tourism and sport, which not only attracts the attention of the public, but also media and institutional attention for local areas. In this way, elite sports events provide the perfect impetus to encourage tourists to travel around Italy and to present the Italy Experience in full.
Meanwhile, 9 “voices from the field”, volleyball champions and beyond, will give exclusive interviews with Visit Italy Web Radio, the official web radio of the VNL 2021. They will thereby become testimonials of the love felt for Italy around the world through conversations in ENIT’s 28 offices in every continent.
Giorgio Palmucci and Giovanni Bastianelli, respectively President and Director of ENIT, said:
“Major events are a valid tool for re-launching sports tourism as a driving force for local areas and creating natural integration between travellers and local realities. Combining tourism and sport is a marvellous opportunity: promoting sport to promote local areas, sport as a way to expand the tourism market and vice versa to create more appeal towards a specific sporting event or activity.”
Volleyball World CEO Finn Taylor said:
“We are proud to have ENIT as an official partner of the VNL 2021, and it is our pleasure to work with a partner who truly understands the power of sport in promoting tourism.
“The VNL is a truly international event which is enjoyed by hundreds of millions of fans worldwide, and we are delighted for volleyball to play a key role in promoting both Rimini and Italy to our global fanbase”
The VNL 2021 is being held in a secure bubble in Rimini, Italy from 25 May to 25 June for the women’s edition and 28 May to 27 June for the men’s edition. 32 of the world’s strongest national teams are currently battling it out to be crowned VNL champions.
Established in 1919, ENIT is responsible for the promotion of Italy worldwide through its 28 offices distributed in the continents of Europe, the Americas, Asia and Oceania. It aims to demonstrate how Italy is an inspirational and exciting destination for both business and leisure, and to showcase Italy’s beauty and fascinating cultural heritage.
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