AUSTRALIA’S LOUISE BAWDEN NAMED AS IOC BELIEVE IN SPORT CAMPAIGN AMBASSADOR

AUSTRALIA’S LOUISE BAWDEN NAMED AS IOC BELIEVE IN SPORT CAMPAIGN AMBASSADOR

Bawden is a three-time Olympian having participated in Sydney 2000, London 2012 and Rio 2016 and a member of the FIVB Athletes’ Commission

  • Believe in Sport aims to ensure fair sporting competition by raising awareness and educating athletes on the risks and consequences of competition manipulation
  • Six ambassadors have been chosen as the faces of the Believe in Sport campaign for Paris 2024
  • Other ambassadors include Pascal Gentil OLY (France, taekwondo), Nina Kanto OLY (France, handball), Nchimunya Mweetwa (Zambia, football), Consuelo de las Heras (Chile, field hockey) and Maria Barakat (Jordan, NOC staff)

The International Olympic Committee (IOC) has selected Louise Bawden as one of its six ambassadors for the ‘Believe in Sport’ campaign, aimed at preventing competition manipulation, for the Olympic Games Paris 2024.

Bawden, the member of the FIVB Athletes’ Commission, is a former Australian international who represented her country at the Olympic Games Sydney 2000 in indoor volleyball and beach volleyball during London 2012 and Rio 2016 editions.

Believe in Sport aims to ensure fair sporting competition by raising awareness and educating athletes on the risks and consequences of competition manipulation.

Competition manipulation is a real threat to each and every sport and can take place when an athlete or official knowingly underperforms or deliberately makes decisions that affect the course of a competition. This results in an unfair advantage, normally in the form of a financial or sporting benefit.

One of the best ways to prevent competition manipulation is by raising awareness and educating athletes. This is what Believe in Sport will do in the build-up to and throughout Paris 2024.

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Six ambassadors have been chosen as the faces of the Believe in Sport campaign and will be present at the Athlete365 House in the Olympic Village during Paris 2024.

Joining Bawden as ambassadors are Pascal Gentil OLY (France, taekwondo), Nina Kanto OLY (France, handball), Nchimunya Mweetwa (Zambia, football), Consuelo de las Heras (Chile, field hockey) and Maria Barakat (Jordan, NOC staff).

“I am honoured to be an ambassador for Believe in Sport at the Paris 2024 Olympic Games,” said Bawden.

“In a world where we are all more connected and accessible than ever before, ensuring athletes are educated on both the thread and consequences competition manipulation is essential to protecting both themselves and the credibility of sport.

“It’s a privilege to unite with my fellow athletes to protect the integrity of competitions and the beauty of clean sport.”

By understanding the four key rules of the Believe in Sport Code of Conduct, athletes, coaches and officials will be empowered to “Make The Right Decision” and protect their sport from competition manipulation.

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